What do I need to run an online store?

What do I need to run an online store?

Nuggets for Competitive Online Sales

In order to run an online store, you first need a domain name and web hosting. If you don’t want to build the website yourself, you will need

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Do I need an ecommerce platform to build an online store?

Do I need an ecommerce platform to build an online store?

Nuggets for Competitive Online Sales

For all practical purposes, the answer is yes. If you have a background in web development and design (or a team devoted to it),

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What technology do I need to connect my offline and online stores?

What technology do I need to connect my offline and online stores?

Nuggets for Competitive Online Sales

One of the most important things to consider when choosing an eCommerce platform (or building your own site) is to make sure you can integrate

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How do I integrate my POS system?

How do I integrate my POS system?

Nuggets for Competitive Online Sales

Before you choose an eCommerce platform, you will want to make sure it can integrate with your existing POS system

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What are BOPIS and BORIS?

What are BOPIS and BORIS?

Nuggets for Competitive Online Sales

BOPIS, an acronym for Buy-Online-Pickup-in-Store, and BORIS, Buy-Online-Return-in-Store, are two ways you can leverage your

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How can I use my online store to increase traffic in my brick-and-mortar locations?

How can I use my online store to increase traffic in my brick-and-mortar locations?

Nuggets for Competitive Online Sales

While your online store will have a much larger geographic reach than your physical locations, that doesn’t mean that visitors to your

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How do I drive traffic to my online store?

How do I drive traffic to my online store?

Nuggets for Competitive Online Sales

There are a number of ways to drive traffic to your online store. One is to leverage your existing customer base. If you have an

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How do I improve conversion rates in my online store?

How do I improve conversion rates in my online store?

Nuggets for Competitive Online Sales

Getting traffic to your website is one thing, but all the site visitors in the world won’t matter if they don’t convert into customers. You can increase your

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How can I provide a consistent experience for offline and online customers?

How can I provide a consistent experience for offline and online customers?

Nuggets for Competitive Online Sales

Traditionally, brick and mortar retail was thought to provide the white glove customer experience with salespeople in-person to answer questions,

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Should I have the same name for my online and offline stores?

Should I have the same name for my online and offline stores?

Nuggets for Competitive Online Sales

Whether or not you use the same name for your eCommerce store and brick and mortar store(s) will depend on a number of factors including how well-known

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What SEO best practices will help my ecommerce business?

What SEO best practices will help my ecommerce business?

Nuggets for Competitive Online Sales

Overall, your SEO strategy should encompass all of the following: keyword research, site architecture, on-page and technical SEO, content

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How do I gain more organic traffic to my JubeShop Store?

How do I gain more organic traffic to my JubeShop Store?

Nuggets for Competitive Online Sales

The key to driving organic traffic to your online store is SEO. You need to make your site easy to find for people who aren’t familiar with your brand, but

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